Memory is the strongest
trigger of emotion
At 112 Italy 1949, every fragrance is designed to awaken a memory — to make moments come alive again through the invisible power of scent.
We believe that perfume is not only something you wear; it’s something that connects you to emotion, place, and time. A whiff of jasmine may bring you back to a love once felt.
The smell of rain on stone may remind you of a walk in London. The blend of leather and amber may recall a night in Milano. Our craft is Italian — meticulous, passionate, timeless.
Our purpose is universal — to make every memory breathe again. Because the sense of smell is the language of memory. And memories that carry scent, never fade.